Bourgeois is a squarish geometric font that plunders mid-century modernism and gives it a contemporary edge. It speaks with a distinctive self-assuredness that makes it highly-suited to branding and identity work. With 24 styles in its 2016 form, Bourgeois is one of our most extensive, versatile and widely-used typefaces.
During the first half the 20th century, designers such as Aldo Novarese and Paul Renner used a new visual language to reflect the state of the art of the machine age. Their geometric forms evoked a technological zeitgeist of curves–into–edges found in aeroplane windows and cathode ray tubes. Bourgeois diffuses this mechanical lustre with a human warmth. Included in its 2016 version are stylistic alternates, based upon early Italian futurist letterforms, that give Bourgeois a more dynamic and radical spirit.
The name Bourgeois is a reference to the traditional typographic term for 9pt letterpress type and also the social class that own the means of production. In the early 20th-century, when early models of geometric type were first drawn, the European bourgeoisie —as oppressors and exploiters of the proletariat— were a focus of the societal upheaval, characteristic of the time.