Doublethink was developed from lettering drawn in the 1960s by Vinko Ožić-Pajić and used on the shop fronts of Yugoslavian state-owned clothes company Standard Konfekcija. The original design has been reinterpreted and expanded and is offered as a two weight typeface—Doublethink Medium and Doublethink Bold Inline.
Standard Konfekcija was established first as a military fabric company and later became the premier fashion brand outlet in the Communist state of Yugoslavia. It is famous for being the first shop in the country to offer plastic bags (Standard Konfekcija stores ceased trading after the fall of Communism).
The name Doublethink is taken from George Orwell’s dystopian novel Nineteen Eighty-Four. It means ‘the power of holding two contradictory beliefs simultaneously in one’s mind and accepting both of them’—an appropriate name for letterforms originating from a Communist regime and a concept with growing relevance in the current era of ubiquitous surveillance.