The Priori family is based around a common core structure onto which any stylistic attribute can be applied, allowing variants to be mixed within the same word or sentence. The family contains text faces in Sans and Serif versions as well as Priori Acute, an experiment into the three-dimensional letter form.
Drawing heavily on the visual conceit in the work of the Dutch graphic artist M.C. Escher, Priori Acute is a playful exhibit of incongruous perspectives and twisting shapes that fold into themselves tricking the eye to shift the plane. At first glance and at small sizes the effect is subtle and the original letter forms themselves remain intact. However, when blown up, the individual Priori Acute characters become beautifully animated and work well in selective situations such as initial caps, short headlines or logo design. As a bonus, the Priori Acute font includes a collection of ornamental elements that can be combined into mesmerising patterns.