Sarcastic is a monoline display typeface. It draws influence from a visual language of mid-twentieth century consumerism: 1950s script typography and the rhythmic forms of interconnected neon lettering.
In the early-1950s, in the heart of the postwar economic boom, emerging technology gave rise to a new consumer language. Development of phototypesetting made the overlap of characters simple and the use of script typefaces mushroomed at this time. In the same period, use of neon signage reached a zenith in the free world, its otherworldly glow illuminating towns and cities across the globe.
The name Sarcastic is derived from the duality of meaning inherent in script typefaces – text appears to be elegant and easy-reading yet also ironic in tone.